Word-of-mouth advertising - personal recommendations from friends and family - influence 20% to 50% of all purchasing decisions. In today's mobile-friendly digital world, consumer testimonials and online reviews have become the default way consumers judge a business's ability to meet their needs.
It's hard to give your customers good decision-making content.
It isn't easy to generate digital word of mouth for your business in online search results. The primary reason? It's too hard to write reviews. The idea of a suggestion box or comment card is broken, too.
As the facts & figures on this page prove, feedback matters! The time has come for businesses to proactively seek feedback and online testimonials to attract new customers and grow their relationships with existing customers.
ModernComment unlocks the power of digital word of mouth.
We can help you grow your business. We make it quick and painless to collect customer feedback. We turn that feedback into online testimonials. And we provide you with actionable consumer insights.